LIW is dead, but the BP: Fitness Trade Show is alive and kicking

A lot of people had written off the new Body Power: Fitness Trade show in 2018 without visiting. It’s changed its name from LIW (Leisure Industry 'Week'), and they said it has changed too much, was not aimed at them anymore, or just that they were too busy to attend the event in 2017.

We found it to be as useful as ever, meeting with lots of our business partners, a few customers, and several promising new introductions.

Change is inevitable, and generally, a good thing.

The 7 Habits of Highly Effective Gym Members

Habit: a settled or regular tendency or practise, especially one that is hard to give up!

Let’s talk about habits. Some of the time we are trying to give up habits, whereas other times we’re trying to form or develop habits. There’s confusion here straight away – are we talking about a good habit or a bad habit, and isn’t good or bad subjective anyway?

A favourite ‘management’ read of many fitness industry people is Stephen R. Covey’s “The 7 Habits of Highly Effective People”. Today, we’re talking about habits of new and regular gym goers, in particular those members who join and stick at it.

In the fitness industry, we often talk about ensuring people build the exercise habit, but what exactly do we mean by this, and how do we measure how it is working?

Here’s our version of the 7 habits of highly effective exercisers…