Tuesday, 31 October 2017

Decent data is vital if you want to improve member retention. That's why we work with the DataHub

Lord Kelvin said, “If you can’t measure it, you can’t improve it”, and hit on one of the key issues in the fitness industry. Ask a club manager what their retention rate is, and many will shrug, while others will quote an attrition figure from months ago. Follow-up by asking what they’re doing to improve their retention, and you’ll typically get more blank looks, or possibly something about inductions or 6-week programme reviews.

The Datahub aggregates data from thousands of facilities. Datahub clients get accurate, real-time reports on their retention performance, as well as Geo Impact, Social Value and Marketing Intelligence tools. Any other organisations can benefit from anonymised benchmark data to compare against their own performance.

Here are 7 data points that GGFit clients use as retention Key Performance Indicators (KPIs), with benchmark data powered by the DataHub.

Friday, 27 October 2017

How is GDPR going to affect Gym Membership Sales & Retention

The General Data Protection Regulation (GDPR) will come into force in May 2018. It protects the rights of individuals, giving them control over how their data is handled, and aims to simplify the regulatory process for businesses.

How will GDPR affect gym membership sales and retention? The quick answer is that it’s going to make both sales and retention more difficult.

Tom Fishburne @marketoonist

There’s a lot of work to be done ahead of 25th May 2018, but you need to resist the temptation to put this off. In fact, the sooner you start, the better.

Thursday, 12 October 2017

Sales & Retention Convention Autumn 2017 - Preview Video

So we got together last week at ukactive's offices in London to plan the presentations for the next Sales & Retention Convention.

We were joined by colleagues from Promote Leisure, as well as guest speakers from ukactive and Databasix. Find out what we'll be talking about on 14th November in this quick video...

...and then book your tickets for the convention here.