tag:blogger.com,1999:blog-9158054461495601701.post1630194805527675572..comments2023-10-24T12:37:10.159+01:00Comments on Go Get Fit: Double your joining fees in Januaryguygriffhttp://www.blogger.com/profile/00240305961975503980noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-9158054461495601701.post-10574897641962410362016-01-05T12:25:50.709+00:002016-01-05T12:25:50.709+00:00I always found the offering 1st and 12th month fre...I always found the offering 1st and 12th month free was the best way to ensure the offer was enticing, but with an eye on member retention. <br /><br />You do need to offer something in January because if you don't all the competition will and you'll lose a lot of sales to them. <br /><br />If people manage to stay the year, then they should be less likely to leave, especially if they are getting a free month around Jan next year when the renewed resolutions appear. <br /><br />We did get the odd person cancelling in month 13, but when we put all the savings at the beginning, we found they were leaving after 3-6 months, so quickly went back to the 1st and 12th month free model. Colin Scottnoreply@blogger.com