tag:blogger.com,1999:blog-9158054461495601701.comments2023-10-24T12:37:10.159+01:00Go Get Fitguygriffhttp://www.blogger.com/profile/00240305961975503980noreply@blogger.comBlogger34125tag:blogger.com,1999:blog-9158054461495601701.post-40762969358387471982019-07-27T11:19:36.975+01:002019-07-27T11:19:36.975+01:00Great article with remarkable idea. It is so infor...Great article with remarkable idea. It is so informative. Kindly write more <a href="https://technosync.net/index.php/point-of-sale-pos/" rel="nofollow"> point of sale in Pakistan </a>and <a href="https://technosync.net/index.php/point-of-sale-pos/" rel="nofollow"> point of sale in Pakistan </a> Wania Sheikhhttps://www.blogger.com/profile/15354943500349520112noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-74391349301332134232019-02-02T04:21:36.280+00:002019-02-02T04:21:36.280+00:00This comment has been removed by a blog administrator.Anonymoushttps://www.blogger.com/profile/15341765575315599616noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-46315079454730244452018-01-30T07:59:40.031+00:002018-01-30T07:59:40.031+00:00It was a good post
Dianabol UKIt was a good post<br /><a href="http://www.legaldianabol.co.uk" rel="nofollow"> Dianabol UK </a><br />John Smithhttps://www.blogger.com/profile/00605552632875758333noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-2231768679201253102017-12-20T13:54:37.386+00:002017-12-20T13:54:37.386+00:00Is it appropriate for gyms to have sunbeds, given ...Is it appropriate for gyms to have sunbeds, given what is known about the link between frequent sunbed use and skin cancer? One could even argue that they are as out of place as cigarette vending machines!Louisa Radicehttps://www.blogger.com/profile/17099137513685822648noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-78790586701960470822017-12-12T09:05:28.858+00:002017-12-12T09:05:28.858+00:00This comment has been removed by a blog administrator.Anonymoushttps://www.blogger.com/profile/13635069228362544324noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-36730740069190691582017-12-08T07:35:05.283+00:002017-12-08T07:35:05.283+00:00I'm very much inspired when I've visited y...I'm very much inspired when I've visited your blog. Your blog is really informative. Hope you will continue with new article. <a href="https://www.learninghouse.ca/" rel="nofollow">homeschooling</a>Learning Househttps://www.blogger.com/profile/07699146535492722078noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-47310813478766290972017-05-12T13:14:00.791+01:002017-05-12T13:14:00.791+01:00Hi Craig, Dave's presentation focused on addre...Hi Craig, Dave's presentation focused on addressing or removing objections during the tour, so that when it comes to the price presentation there are no objections.<br />You're right of course, no objections and a 100% conversion rate would be incredible, but it's something to aim for!guygriffhttps://www.blogger.com/profile/00240305961975503980noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-16547437109177484752017-05-09T21:02:55.138+01:002017-05-09T21:02:55.138+01:00Not sure that you will not get objections and that...Not sure that you will not get objections and that everyone will just sign up no matter how good you are a touring. Never met anybody with 100% conversion rate. Would be interested to see how this is done guy if you have any info. Thanks CraigCraig Campbellnoreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-80873471269488178722017-04-04T22:34:27.594+01:002017-04-04T22:34:27.594+01:00I will thank you Guy for your kind acknowledgement...I will thank you Guy for your kind acknowledgement of my points amassed on the Active Lab event.Anonymoushttps://www.blogger.com/profile/09346645538905780067noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-10574897641962410362016-01-05T12:25:50.709+00:002016-01-05T12:25:50.709+00:00I always found the offering 1st and 12th month fre...I always found the offering 1st and 12th month free was the best way to ensure the offer was enticing, but with an eye on member retention. <br /><br />You do need to offer something in January because if you don't all the competition will and you'll lose a lot of sales to them. <br /><br />If people manage to stay the year, then they should be less likely to leave, especially if they are getting a free month around Jan next year when the renewed resolutions appear. <br /><br />We did get the odd person cancelling in month 13, but when we put all the savings at the beginning, we found they were leaving after 3-6 months, so quickly went back to the 1st and 12th month free model. Colin Scottnoreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-65192464184572284092015-05-25T15:47:38.162+01:002015-05-25T15:47:38.162+01:00Robin had a great question after the presentation:...Robin had a great question after the presentation:<br />"How should clubs go about collecting more member's email addresses?"<br /><br />I'll summarise the answer 3 ways:<br />1. Opt them in automatically (being sure to offer opt out on all communications)<br />2. Sell the benefits of giving your email address – “we’ll help you stay longer”<br />3. Set KPIs and measure email and other data collection<br />guygriffhttps://www.blogger.com/profile/00240305961975503980noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-1167780856918966172013-11-15T17:30:51.380+00:002013-11-15T17:30:51.380+00:00Same to you, Maru!
No, we could put golf in colum...Same to you, Maru! <br />No, we could put golf in column B...guygriffhttps://www.blogger.com/profile/00240305961975503980noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-83346276314021480202013-11-11T08:09:31.262+00:002013-11-11T08:09:31.262+00:00BallsBallsAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-82297028131953648292013-03-08T13:41:27.659+00:002013-03-08T13:41:27.659+00:00Thanks Frank,
I like the formulae - might re-use t...Thanks Frank,<br />I like the formulae - might re-use those!<br />You're right of course... investing in people and having great staff is the best way to get great gym member retention.<br />However, it is interesting to see low-cost clubs reaching adequate retention rates by focusing on communication ahead of staff. There are many different variants of budget gym business model, some are working, some have already failed. But be aware that their 'adequate' retention is better that some so called 'full service' clubs, so there is a lot to learn.<br />A combination of great staff and great communication (both verbal and written) is the key to member retention success.guygriffhttps://www.blogger.com/profile/00240305961975503980noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-25567317601686505982013-03-04T13:24:55.117+00:002013-03-04T13:24:55.117+00:00Low-cost clubs are changing the landscape and the ...Low-cost clubs are changing the landscape and the humble budget gym is here to stay - along with 99p stores, budget supermarkets and low cost airlines. Back in the late 80s and early 90s this was certainly not the case. It used to be a badge of honour to have the most expensive house, car/ ‘gym membership’ – now it’s seen as socially and personally unacceptable to spend our money as frivolously as we’d done, say, 10-20 years ago.<br /><br />However, the humble budget gym’s business modal isn’t focused around customer retention; it’s a ‘nice to have’ rather than a ‘need to have’. Their primary focus is on high acquisition levels IE “100 people leave the club each month; we’ll simply replace them”, and assuming that customers will stay with them solely because their club is the cheapest deal out there. <br /><br />The only reason budget gyms have been able to offer those low cost memberships is by cutting out the expensive bit – staff. Minimal wage bill, just 1 small club management system to compensate for - and hardly any tax to pay due to their employer’s NI payments being cut by not employing any instructors. Other clubs such as DW & LA Fitness have followed suit and are solely relying on their team of freelance personal trainers to do the customer interfacing for them. <br /><br />Baring in mind that personal trainers operating on a fitness club franchise scheme have high drop out rates IE PT turnover is ridiculously high in my experience, leads on to Guy’s important point that staff retention is the primary link to higher customer retention levels within health clubs. <br /><br />I worked for many fitness companies/ leisure facilities in my career to date and on one end of the spectrum was a privately owned facility with minimal/ nil physical investment within the business I.E new equipment, building upgrades and group exercise expansion - and on the other end, a local government funder leisure facility; a facility who had more money than they knew what to do with. Guess which facility had the better customer retention level? <br /><br />Many businesses from various sectors would be scratching their heads if I told you that it was the former (the privately owned facility with minimal investment) but the most successful businesses out their who are reading this of course would not be surprised. <br /><br />In reality good facilities, expensive marketing campaigns and lots of infrastructural investment doesn’t automatically make customers stay IE happy and satisfied. What customers/ members primarily want from your facility is, of course, the physical results from training with you and now more than ever ‘value for money’ but what ultimately keeps them with you for the long-term is to allow your customers to build long lasting relationships with your staff - not your physical facility (which one previous facility manager said to me once upon a time – “I believe our facilities sell it for our customers itself”, he arrogantly said.). <br /><br />Ultimately, people relate to people; a person cannot have a relationship with a building (bricks and mortar) or equipment. They can only do that with other humans. <br /><br />If your staff turnover is high your retention levels are almost certainly going to be low. If, however, you reverse this trend and concentrate on investing, training and giving them the correct financial compensation I.E retaining your staff in return they will stay for longer, will cost less in the long-term to repeatedly train new starters and put them on numerous group exercise and H&S courses etc, have customer service orientated staff IE have the ability and experience to build and maintain a personal report with your customers and will be able to treat every member as an individual ‘not a number’ and most importantly, will be able to maintain more ‘personal’ relationships with your customers/ members than new starters could ever achieve. <br /><br />So here’s my final point:<br /><br /><br /><br />Staff turnover high = Customer retention low<br /><br />Staff turnover low = Customer retention will be HIGHER… <br /><br /><br /><br />This equation will always balance out. Guaranteed! <br />Frank.Bnoreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-84335150498495058552012-11-21T10:06:39.700+00:002012-11-21T10:06:39.700+00:00You're right George, it is a shame that more a...You're right George, it is a shame that more and more clubs are leading with this... it started as a USP, but is rapidly becoming the norm.<br /><br />Flip it around, and it should mean that clubs then work harder to retain their members. This is the new USP, or value add, which only a few clubs are doing.guygriffhttps://www.blogger.com/profile/00240305961975503980noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-16269976386085274432012-11-20T15:37:48.927+00:002012-11-20T15:37:48.927+00:00It seems a real shame to me that clubs are leading...It seems a real shame to me that clubs are leading their marketing message with how easy it is to stop or quit, what happened to added value or results based selling. I understand why they do it, but I think it encourages members to treat clubs like facilities and does not encourage a club cultureGeorge Smithhttps://www.blogger.com/profile/14801928639433320816noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-36732360790637368132012-04-07T13:20:34.673+01:002012-04-07T13:20:34.673+01:00It’s hard to find knowledgeable people on this top...It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks <a href="http://www.topresultscoaching.com" rel="nofollow">Time-Management Coaching</a>topresults coachinghttps://www.blogger.com/profile/13132495513624504772noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-87204432382409346362011-02-17T16:49:13.877+00:002011-02-17T16:49:13.877+00:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-21530370618221676452011-01-30T19:33:16.001+00:002011-01-30T19:33:16.001+00:00Thanks Albert, you're right of course, surveys...Thanks Albert, you're right of course, <b>surveys</b> are a great retention tool. Look out for our survey tips & tricks article coming soon.guygriffhttps://www.blogger.com/profile/00240305961975503980noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-5834096426534041162011-01-29T07:13:42.214+00:002011-01-29T07:13:42.214+00:00Oganizations with membership recruitment, retentio...Oganizations with membership recruitment, retention can benefit from membership surveys….albert marshalhttp://www.iresearch.com/Member-Surveys.htmlnoreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-12704770749198827772010-11-07T14:39:05.462+00:002010-11-07T14:39:05.462+00:00Great post Guy, congratulations. It is a clear cas...Great post Guy, congratulations. It is a clear case of praise the effort, not the result. Now you need eyes in the back of your head!George Smithhttp://wellnesssystem.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-43658441544517467532010-11-03T00:25:38.793+00:002010-11-03T00:25:38.793+00:00For setting smart goals, have you tried GoalsOnTra...For setting smart goals, have you tried GoalsOnTrack? It's a goal setting app and has worked very well for me. It saves me a lot of time in keeping track of my goals and most importantly it helps me better organize my daily todos towards achieving my goals.harry @ GoalsonTrack.comhttps://www.blogger.com/profile/16271252296236387961noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-38067774951056811502010-10-11T20:55:06.886+01:002010-10-11T20:55:06.886+01:00Great initiative Guy. I think one of the challenge...Great initiative Guy. I think one of the challenges is within management recognizing the contribution that staff make to this process. This is often overlooked so any system that can demonstrate this contribution is well worth the investment. Great BlogGeorge Smithhttp://wellnesssystem.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-9158054461495601701.post-79008225116147391432010-07-27T03:09:49.407+01:002010-07-27T03:09:49.407+01:00In any modern business, it would be a big mistake ...In any modern business, it would be a big mistake to keep so many secrets from your employees or to keep them out of the loop. To foster greater feelings for the company and improve dedication to the work, they must feel involved in the company's growth in a whole new level. Only by having many experiences with the developments of the product could they provide a real testimony when they <a href="http://www.tradebit.com" rel="nofollow">sell software</a>.Unknownhttps://www.blogger.com/profile/14033984328216873791noreply@blogger.com