Let's Move For A Better World 2015

Congratulations to every member and club that took part in Technogym's Let's Move For A Better World campaign over the last 3 weeks. 

How do messages help to retain members?

So we discussed how messages alone don’t retain members (you ideally need staff too), but the process of sending and monitoring messages sent can have a positive effect on a club, and help to support the ethos of the club.

Staff understanding of the communications journey(s), and how they fit into the club’s philosophy is key to success.

MyWellness Challenge - April - Marathon/Mini Marathon

After the hype of LetsMoveForABetterWorld, keep your members motivated this April with a simple 26 miles in 26 days challenge. If you think that might be a bit much for some members, then add a mini marathon, where they have to complete 13 miles in 26 days...

n.b. here are two (2) concurrent challenges... some members will join both, that's fine.

Can you run 26.2 miles (42km) / 13.1 miles (21km) in 26 days? Log your treadmill running with your Wellness Key, or MyWellness app, or track your outdoor runs with a connected app.

Type:  Distance Run (2 challenges)
Won by:  Everyone who runs 42km / 21km
Start Date:  1 April
Duration:  26 days
Prizes:  Without

Who you gonna call?

We’re really pleased that several of our Stick Around Service clubs are taking it to the next level and calling either new and/or absent members.

Messages are good at retaining members, but as we've explained here before, a phone call can have a much better effect. Lack of resource is often given as a reason not to make the calls, but here’s three ways of making the most of limited staff time and helping your members stay active:

Calling new members

Ideally, you want to call ALL new members to see how they’re getting on, but if you only

You cannot retain members by messages alone…

…but the messages can help!

OK, some low-cost gyms do rely heavily on email and sms messages as part of their member retention strategy. But to have a really positive effect, the retention messages have to be reinforced.

Here are some ways that you can use member communications to improve all-round customer service at your club:

Encouraging members to interact with staff

All messages should have a call to action, and most of those calls should be to talk to a