Incentivising Instructors

So you want to incentivise your instructors to provide better customer service and improve retention. What metrics do you want to use, and what is going to incentivise your instructors?

If you want to improve your 12-month member retention from 50% to 60%, it can be difficult for the individual instructor to see how they can have an effect. Asking instructors to reduce attrition or increase average length of membership can be a bridge too far. Instead, you can achieve better results by looking at daily or weekly actions that will provide a short term effect that builds up over the month or year.

Incentivising Instructors - FitPro Business Article

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Communicating with Absent Members - Part 3, Who?

Calling absent members is one of the least popular jobs in the gym. Most instructors prefer cleaning to calling absentees. Sure, the gym needs to be clean, otherwise people will leave, but you could stop 6 people from dropping out by spending 30 minutes on a few phone calls.

The gym team are usually the ideal staff to call absent members and encourage them back into the club. They should have the best relationship with the members, having talked about their needs, goals, habits and exercise programme. Alternatively, you might have the person who signed up the member in the first place (useful for new absentees), or a retention officer or membership manager who makes all the calls.