Wednesday, 31 October 2012

The leaving bonus, or how to get more loyal members

Greg joins a gym, pays the joining fee, and sets up a Direct Debit for the monthly payment. This time he’s going to get fit, make lifestyle changes, and as a result, he’s going to get the girl! He visits twice in the first week, once in the second week, but only manages to squeeze in one quick visit in week four. What happens next?

Monday, 8 October 2012

Staff retention - one of the keys to member retention

With 50% of instructors thinking about leaving the industry, a lot of clubs would do well to take a look in the mirror in order to improve their member retention – it starts with staff retention.