Monday, 30 November 2015

Chase the Turkey – Bonus December MyWellness Challenge

One of our clients has come up with a great festive ‘outside the box’ challenge for December that we had to share with you. It’s really going to get your members interacting, exercising, and having fun!

If you’ve already set-up your MOVE or Calorie challenge, you could tweak it, or save this for 2016…

Friday, 27 November 2015

MyWellness Challenge - December - MOVEs

So to round off the year, you could pick your best challenge to date, but otherwise, we'd suggest a simple, all inclusive, MOVEs challenge. MOVE for Christmas, MOVE to keep warm, MOVE to offset the mince pies, however you want to bill it...!

An individual MOVEs challenge, but limited to exercise in the club, will motivate a lot of members, but also prepares members for the Let's Move challenge in a few months time...

Thursday, 26 November 2015

Keeping Active Members Active - Stick Around Seminar part 3 of 3

While there’s a big focus on new members in the New Year, this is nearly always to the detriment of existing active members, who make up the majority of memberships and income. 

Ensure your active members stay active three ways: with Programming, Classes, and Challenges.

Monday, 23 November 2015

Welcome Dormant Members Back - Stick Around Seminar Summary part 2 of 3

Another big focus for the start of the year is returning members – those who have been dormant but return.

If your systems will identify these members to instructors on their first return visit, this is invaluable, a you can interact with the member there and then. Alternatively, or in addition, you can trigger a welcome back message to be sent, and use this to produce a report of list of members to interact with.

Friday, 20 November 2015

Engaging New Members – Stick Around Seminar Summary part 1 of 3

If you missed our Stick Around Seminar earlier this month, here’s a summary of the first part of Guy’s presentation, “A member is for Life, not just for January”

To maximise engagement for new members, we are focusing on three key areas:- inductions, first month visits, and communications.

The induction (aka getting started, welcome session, stage 1, appointment 1) is critical for your new members, because it ensures they make one visit, and gives you the chance to encourage one more.

Monday, 16 November 2015

Stick Around Seminar – Thanks & Feedback

It was great to have so much interest in our recent Stick Around Seminar. Thanks to the really interactive room of delegates asking questions and sharing their thoughts and experiences with each other. And a big thank you to ProInsight and SWIMTAG for presenting their ideas and tactics for member engagement alongside our talk, and to Technogym UK for hosting and providing a delicious lunch.

We’ll summarise the various presentations here on the blog over the next couple of weeks, meanwhile, here’s a selection of feedback from delegates: