Friday, 21 February 2014

First things first - listen to your new members!

We know that the first few visits are key to retaining new gym members, and of those visits, the very first visit is the most vital. Whether the member has already joined, or is on a guest pass, their experience and feelings of their first visit will shape the route their journey takes.

There is an abundance of advice and recommendations on how the experience should be, from building rapport to setting goals, exercise programme libraries to recommended minimum visits, and when the next review should be. You’re better off keeping it simple.