Wednesday 16 December 2020

Personal Training: fundamental to the Future of Health and Fitness

The fitness industry is going through a revolution. Technological advances in fitness streaming, apps, and member support have developed at a rapid pace. Clubs have been shut down, re-opened, locked down again, and some businesses have already gone for good. 

Yet more people are interested in health and fitness than ever before. Existing fitness fans quickly adopted apps and livestreaming to tide them over or replace their club experience. However, inexperienced people need more support. While some will look to apps alone, many people will need proper encouragement and motivation if they are to make significant lifestyle changes.

Wednesday 9 December 2020

THE FUTURE OF HEALTH AND FITNESS

The fitness industry is facing a revolution, rather than an evolution. There are going to be some clear winners, several casualties, and lots of change. 

In recent years, forward thinking clubs have been moving towards ‘wellness’ models, incorporating health (physical and mental) and nutrition into their service. The current pandemic has highlighted the need for more inclusive offerings, truly supporting people’s health, rather than just fitness or strength. 

Clubs that focus on the already active may survive, but those who expand their thinking have an opportunity to thrive.