Friday, 25 September 2015

MyWellness Challenge - October - Classy!

A Class based challenge is ideal for October. The weather is starting to turn, you've got a bunch of new members who joined in September, as well as a few returners. So get them, as well as all your regular members involved in your fitness classes!

If your class timetable is full, now's the time to add a couple more classes. If not, the Class Challenge will fill it up for you.

Thursday, 24 September 2015

What does LIW stand for?

Having worked in the banking industry where exhibitions and conferences were very professional but also very overindulgent (all inclusive party on an aircraft carrier in San Fransisco bay anyone?), Leisure Industry Week has always felt more understated.

Friday, 18 September 2015

Technogym Client Workshop - 14th Sept 2015

It was great to present to Technogym’s customers (and a couple of prospects) this week on the subject of Keeping Your Active Members Active. We often focus so much on engaging new members as they join, and on re-motivating ex-members, that it’s important to remember that if you keep all your active members active, then you’ll not have any absentees!

The GGFit presentation focused on three key areas: programme reviews, other member interactions, and challenges. You can review the full Prezi here, or check out the programme review advice in this blog post.

Other presenters on the day included John Stuart from Bounts, who talked about inspiring, rewarding and tracking members and then Martin Perry from Technogym who tied together how the MyWellness Cloud apps can help to keep your members active and motivated.

Monday, 14 September 2015

Forget Exercise Plateau, make Programming Achievable

How often should you be trying to review your member’s programmes? The “industry standard” of every 6-8 weeks is often unachievable, unless you are running a small, bespoke service gym where everyone gets a PT session once a month (in which case, you almost certainly have great member retention!)