Monday, 25 February 2013

Is staff turnover higher at budget clubs?

We’ve been reading a lot about staffing in clubs, budget club staff turnover, and Personal Trainers lately on various blogs and LinkedIn groups (n.b. member only groups)

There is a perception that turnover of staff at budget clubs is higher than at other clubs, and that member attrition is also higher. Here’s why:
Member attrition is a well-known problem in the fitness industry. However, staff turnover is also an industry-wide issue, and poor member retention can be a symptom of the staff issue.
If we consider a ‘standard’ low-cost club model of minimal staff, long opening hours, automated member communication, centralised operations, it is a different environment than fitness professionals expect, or are used to.

Monday, 18 February 2013

Personal Training Aspirations

How do Personal Trainers help to deliver great member retention, and what can clubs and staff learn from them?

Many gym staff aspire to be personal trainers. Some are motivated by the ‘money’, but instructors who make the transition successfully are likely to be focused on interaction and getting results.

Monday, 11 February 2013

A Plethora of Cancellation Options / aka “I Got A Deal”

Our November post about TV media packages took us back to the cancellation story… There's more that gyms could learn from this, particularly after recent bad press about clubs not letting people out of contract.

So do you know anyone who has tried to cancel their Satellite TV/broadband/other subscription? It's simple enough to downgrade (at the end of the month), but terminating your contract can be a very interesting process.

Thursday, 7 February 2013

Take Your Time Online – Control Your Social Networking

When it comes to being in control of your social media, lots of people, particularly small businesses have concerns over wasting time on social websites. I know several people who avoid social networks because they fear losing time, and I have coached a few folk on time management where social media has been identified as a focus.

Part of the problem stems from the fact that social networks were frowned on historically, and seen as ‘play-time’ in the corporate world.

However, social websites are becoming more accepted in the office;