Friday, 25 January 2013

The perfect gym induction – a little bit of what you fancy

We all know that the gym induction and initial exercise ‘programme’ is critical to member retention, but it’s surprising how many clubs still get this wrong. The “sign them up, get them in” culture in member sales seems to pass through to the gym staff. Rather than providing great customer service, we find ourselves processing members, ticking the box, and moving onto the next number.

Wednesday, 23 January 2013

Networking – how do you make it work?

What works for you when networking or meeting new contacts? Do you feedback to yourself what worked well, what you could do differently, and what actions you will take next?

Wednesday, 16 January 2013

New Member KPIs - How to increase efficiency after the gym induction

January is the busiest time of the year for the fitness industry, as everybody knows. But how can your club be more effective and make the most of the seasonal member influx, while motivating your staff more?

Most clubs are packed this month, especially at peak times, and club staff feel rushed off their feet with inductions from dawn to dusk. They’re also handling queries and trying to deliver good customer service to existing members who may have concerns about all these new members getting more attention.

“I’ve done 25 new member inductions this week... 

...I am invincible!”

Tuesday, 8 January 2013

Control your social media - don't let it control you!

Here's a short (5 min) version of the talk I gave at Business Biscotti in Winnersh today.

Being Your Own Boss

Many of my coaching clients and people that I meet at networking events love being their own boss… it is one of the main reasons that they started their own business. It takes hard work, passion, and a lot of dedication, and a coach can offer a lot of support in these areas.

The benefits of being your own boss are manifold;

Friday, 4 January 2013

Support focus needed for Health Clubs in 2013

Bjorn Johansson of gymbusiness recently blogged about the support that clubs want for 2013. Here’s the wish-list from over 600 club owners:

1. Regular input on changing industry trends
2. New marketing ideas for more stakeholders
3. Customer Loyalty – how to get members to stick around