Adapting Your Customer Journeys - Technogym Talks webinar - on catch-up

Guy Griffiths, founder of gym retention business GGFit presented the latest Technogym talks webinar on Monday 18th May. Scroll down to watch the whole session.

He has worked closely with Technogym since 2009, helping clubs to get the most out of the mywellness system, and use data to motivate staff and members.

Many fitness facilities and health clubs are reviewing their member journeys at the moment. It is important to consider adapting your traditional in-club processes, as well as developing digital membership journeys.

Digital or Die - Gym Owner Monthly Article

The fitness industry has dived in at the deep end of the digital world during lockdown. We were slowly evolving with online offerings and programming apps. Now we must accelerate our adoption of technology to stay in touch with and retain members. If you are waiting for things to get ‘back to normal’, you will be left behind.

It’s critical that you get on the digital fitness bandwagon right now, not only to help your members and your business to get through lockdown, but to come out the other side fit and fighting, and prepared for the next phase of the fitness industry.

Rising to the Challenge - Letter to HCM May 2020

The fitness industry is in a state of shock due to COVID-19. Two-thirds of the world’s gyms are closed, and 230 million members are unable to visit their clubs. But we are resourceful and resilient, and will fight to stay in business. 

You need a plan, and it needs to be flexible, to adapt as the situation changes.

Health Club Management Magazine May 2020