Monday, 19 November 2012

No ties. No contract. Sound familiar?

Sky has introduced a new internet TV service to compete with LOVEFiLM and Netflix. NOW TV allows subscribers to watch films instantly, online. 

The “No Contract” headlines sound like they’ve come straight from the “how to build a budget gym” handbook, there’s even no joining fee! We’re not suggesting that Sky are learning from the fitness industry, but there are certainly lessons for gyms and health clubs in the way Sky is adapting to maintain its share of this highly competitive market.

Can I START MY 30 DAY FREE TRIAL at YOUR club tomorrow?

One more thing… this is another service that will be competing for £8.99 - £15 per month of your member’s hard earned cash.