How often should you encourage your members to visit?

The results of last month’s newsletter survey are now in. We asked our readers about members’ weekly visit patterns:

1. How often you think members should visit to have the best chance of sticking around?
2. How often does the average member visit the gym?

The results are interesting; there are a lot of reports that say members who visit 2-3 times a week stay for longer, and that’s what the majority of our newsletter readers think. However, there’s also a group who believe that once a week is enough, and a handful of people who think that 4-7 times a week is best for member retention.

Sport the difference, and motivating exercise programmes

What’s the difference between the sports in column A and those in column B?

A	B
Football	Athletics
Rugby	Cycling
Basketball	Rowing
Hockey	Swimming

Take a few minutes to think about it while we tell you how we think most exercise programmes in most gyms could be improved.