The Retention Convention 2016

While some of the presenters didn’t quite come up to the high standard of last year’s retention convention [joke], this year’s event had some great content over 2 days in Birmingham, and a real international feel.

Arron Williams talked about the boutique market, and how members at boutique clubs are basically getting hooked on exercise as a drug. The flow genome project video was a very interesting side-line, but overall, we need to remember that boutique clubs are not just Soulcycle and Barry’s, but also the local Pilates/Yoga studio, or Zumba in the church hall.

Feedback from the Sales & Retention Convention

One of the best ways to improve your member retention is to link your retention initiatives with your sales processes and scripts. Sell the actions and experiences to your members, and then deliver them!

This is what we presented at the Sales & Retention Convention last month – a joined up approach to getting more members into your club and getting them to stick around longer. In these brief blog posts, we’ll try to sum up a couple of hours’ presentation in a few hundred words.

Everyone who attended received a copy of the presentation link – if you would also like to review the slides, please contact us

Delegate feedback from the event was very positive, here’s what some of the attendees said:

Selling CLASSES at the Sales & Retention Convention

The second retention session started with selling fitness classes. Again, all the research shows that members who attend classes are more engaged and stay longer.

Some members get into fitness classes straight away, others take some convincing, and some swear classes are just not for them. By selling classes, we’re looking to speed up the convincing process, and convert some of the non-believers.

To do this, you need to know which classes will appeal to these members and ensure there are no barriers to getting new (and existing) members into classes.

How to get members to join a class?