How to make More from Less as a Personal Trainer

How can a personal trainer make more money while their clients pay less?

It sounds like a conundrum; however, it is possible for you as a personal trainer to take less money from each of your clients, and yet increase your own revenue. Do you know how to make more from less?

You’ll need to understand how the systems at your club work, embrace the technology (that scares some PTs) and put in a little extra time on communication strategies. But it could easily bring in another £24k per annum, so it’s worth it!

Let’s say as a PT you see 5 clients per day, 5 days per week for £50 per 1-hour session (to keep the maths simple). That’s 25 sessions per week, making £1,250 each week, or £5k per month.

Here’s how to make up to another £500 each week. Firstly, you need to find out more about the systems in the gym, work out how to monitor your members performance, and how to send messages to members from those systems.

How to win the January gym battle (and retain your new members)

This is a copy of the retention article from Gym Owner Monthly Magazine November 2019. You can read the original article and the rest of the magazine here.

Everyone knows that January is the best sales month in the fitness industry. Most people also think that the new joiners have stopped visiting by March. As a gym owner, it’s time to help debunk this theory and get your new joiners to stick around in 2020.

New members are looking for a new start in the New Year, perhaps setting resolutions to get fit, shed the extra weight from the end of year eating and drinking excess, and get in shape for that (distant) summer holiday.