Since the advent of low-cost clubs, it has become customary to ask new joiners if they are experienced. Aside from building rapport, a big factor for this question is to see if the member needs a welcome session (induction). Whether the member is joining online or in-club, you might think it removes a barrier to joining, but it puts lot of new members at risk!
You know from all the research that members stay longer if they have a welcome session. Yet lots of clubs look for excuses not to deliver one. If you want to get your members to stick around longer, you need to eliminate these excuses, and sell the welcome session to as many members as possible. Let's translate a couple of objections:
