The Hybrid Fitness Model - Gym Owner Monthly Article October 2020

The future of the fitness industry is a combination of in-club and online experiences. This hybrid model has been forced on many businesses and members during lockdown. As clubs re-open, we are all adapting to new needs and uncertain about what is in store next. Health and fitness are high on many people’s agenda, but not everyone is willing or able to visit a gym.

What is Hybrid?

Hybrid is a combination of two different things. It is also a buzzword, covering everything from cars to bikes, golf clubs to genetics. It sounds cool, which is another reason why it is generating a lot of discussion in our industry right now. Hybrid fitness has been developing for years, the pandemic has simply accelerated things.

Get your members ‘Covid-Fit’ with Tanita (guest post 3/3)

This is the third guest post in a series from Simon Wilkison at Tanita

Following the great news that fitness facilities in England can reopen from the 25th July, it got me thinking about the vital role we play, as an industry in helping the country not only recover from the pandemic but also what we can do to minimise the effects of outbreaks in the future. 

Then like magic I came across this article by Dr Jenny Harries, the Deputy ChiefMedical Officer for the UK encouraging Brits to ‘get fit and lose weight this summer, in preparation for the predicted return of COVID-19 in the winter months.’ There are some eye opening statistics contained within this article including, ‘Research from the University of Liverpool has shown that being obese increases the risk of dying from SARS-CoV-2 by 38 per cent’ and ‘Data from the NHS also indicates that 75 per cent of people who have been hospitalised with COVID-19 were overweight or obese’. What is clearer than ever, is the message to the public is ‘get healthy’ and what a great message that is for us in the fitness industry!

Tanita – helping you come back stronger (guest post pt2)

This is the second in a series of guest posts by Simon Wilkinson at Tanita

Why Tanita Body Composition Analysis? 

Successful fitness businesses all have something in common; they put the member at the centre of everything they do. There are a number of ways in which this can be done but one that is utilised by successful operators at a multinational level all the way down to single PT’s operating out of studios, is professional body composition analysis. 

There are many benefits of utilising professional body composition, too many for a short blog so we will focus now on two: the levels of engagement it helps to create with members, the knock on effect this has on retention and secondly the levels of personalisation you can offer across the whole business.