Data is the new oil. In all industries, it is now more important than ever that you use your data wisely, understand how to mine it and refine it.
For those of us who study fitness industry data, the COVID-19 pandemic has presented us with lots more data and some interesting new challenges. You now know more about your members than ever before. Consequently, you need to learn to treat them even more like the individuals that they are. If you manage this, you will be able to improve the service and support you provide your members, and to increase your revenue and retention.
