REALITY BITES

The fitness industry has buckets of positivity as clubs start to reopen. You need to plug the leaks now more than ever to ensure your fitness business survives.

New member sales at gyms in England have been very encouraging since reopening on 16 April. We expect to see a similar trend across the rest of the UK and Europe as lock-down restrictions are eased. Adding indoor group exercise will also bring a good boost to member numbers.

The fitness industry is enjoying the best April ever... but it's nothing compared with a good January.

You need to do two things to plug the leaks and fill your buckets. But first, let’s consider the problems…

State of Independents Report: shows good independent gym sector recovery in second half of 2020

I have wanted to explore and compare membership retention at independent fitness clubs for some time. Gym owners who know and care about their members deliver incredible customer service, and this report shows how that pays dividends, even during a pandemic.

Click here to download the report.

In the UK, SMEs (Small & Medium Enterprises) represent 99.3% of total private businesses, account for half of private sector turnover, and employ 3/5 of the workforce. A company is defined as being a UK SME if it meets two out of three criteria: a turnover of less than £25m, fewer than 250 employees, gross assets of less than £12.5m.