Every cloud has a silver lining, and there have been some positive upshots for gyms through the pandemic and resulting lockdowns. A new awareness or refocus on health is a boost for the fitness industry. The acceleration of fitness technology has been fascinating. And there has also been a big shift in the sharing economy. People and businesses have come together more to share and collaborate.
A Common Enemy
Gyms and health clubs, particularly independents, are competing less with one another. The common enemies both in terms of share of time and money are now entertainment services such as Netflix and Disney+, or food delivery services like Just Eat and Deliveroo.
Independent gyms still contend with the big chains to a certain extent. But post-pandemic, clubs are clearer about their differentiating factors and unique selling points. Small studios and individual trainers are more likely to partner with several other clubs to extend reach, while focusing on their specialism.
