There has been a lot of talk of how gyms are essential over the last year. Essential to the physical and mental health of our members. Essential for staying fit. But we are less essential than food delivery drivers. Have you thought about how your club could guarantee staying open for your members in the event of future lockdowns?
We have talked about the non-essential nature of gyms here before, but as lockdowns ease, more and more clubs are developing interesting new ideas and enhancing their offering. These pivots are what will help to both grow those clubs, and make them more essential.
