Fitness business owners are facing a conundrum at the moment. Booking your gym visit became the new normal for a lot of members during lockdown, but as restrictions ease, should clubs continue to make their members pre-book sessions, or let members visit ad-hoc?
There are a lot of strong opinions and debates on this topic. Customer choice is important, but you also need to consider the business needs and model, and how you can best serve the majority of your members, not just the hardcore (aka the loud ones!)
