This article examines how staff retention is becoming tougher, whether money is the answer, and how creating more purposeful staff can help.
Retaining staff has always been difficult in the fitness industry and has a knock-on effect contributing to poor member retention. Low pay is often cited as a factor, but teachers and nurses face similar challenges. Their sense of purpose and vocational work are things that are channelled by good fitness professionals. You have the ability to significantly improve people’s health and lifestyle, extending or even saving lives.
PT in the Pandemic
Of course, the pandemic has exacerbated the issue. Some PTs and group exercise instructors have gone it alone, running sessions online, in the park, and building an online or remote following. They blame a lack of support from the industry during lockdowns, which forced them to go direct to members and clients to maintain some level of income.
