Sunday, 7 August 2022

Your Dream Gym - The story behind the Podcast

Your Dream Gym is a podcast for the fitness industry that talks one-to-one about people’s exercise, motivation, favourite workouts, and helps to raise profiles and boost networking opportunities. It’s available on all popular players including Apple, Spotify, Google, Amazon, etc. 

Katie Lewis talked to Guy Griffiths about the inception and growth of the podcast from The Collective.

Your Dream Gym

How long have you been into podcasts?

I’ve been a huge fan of podcasts since 2014, when I listened to the first episode of Scroobius Pip’s Distraction Pieces. I typically listen to music while working or on the train or a plane, but podcasts accompany me on long drives, runs, and in the gym. I love listening to conversations, learning about new things, but for me, it’s mainly about being entertained.

What are your current favourites?

Monday, 1 August 2022

Gym membership pricing and coffee comparisons

As we approach September, the second busiest month for fitness memberships in the UK, thoughts turn to membership sales, strategies, and price models. 

It’s clear that lots of leisure pricing is stuck in the past. Whether we’re talking about joining fees, memberships, or selling the monthly payment as “less than a cup of coffee per visit”, revolution is needed in many organisations.