For the last few years, many clubs have been running to standstill. As retention consultants, we often get called in to help shift this balance, reducing attrition to enable clubs to really grow their membership.
One-in, one-out
It’s been an incredibly tough few years for the fitness industry, and while there have been pockets of positivity as clubs have re-opened following COVID-19 lockdowns, operators and owners are still talking about new member numbers matching leavers each month. Members and prospects have more concerns, more alternatives, less time, and less money. And as clubs focus more on sales, the retention battle gets harder to fight, let alone win.Unfortunately, it’s about to get tougher.
