Leavers are outnumbering joiners at many clubs this autumn. Clearly the rising cost of living and economic uncertainty is having an effect, but you need to find out more about why your members are leaving. There are two parts to this article, the first talks about the reasons to contact leavers, and then a real-life anecdote about cancelling a corporate gym membership.
Attrition on the rise
Lots of clubs have seen reasonable membership sales in September 2022, traditionally the second-best sales month of the year. Few had record sales numbers though, and membership attrition is on the rise across the whole industry.
