Dormant memberships were mostly wiped out in the COVID Pandemic. But old habits die hard, and the member absentee problem is back to normal. How do we affect this new normal, in new ways?
This is tip number 8 in a series to celebrate GGFit’s 15 years in business. Stay tuned for more
What is an absent member?
Cut-off times vary from business to business, but the typically accepted benchmark is that if a gym member hasn’t visited for the last 30 days, then they’re an absentee. Setting a cut-off time is important so that you can set KPIs, then measure and try to improve your active member percentage.
