August is a great time to try to re-engage with your ex-members. We know that September is the second peak joining month (after January), so now’s the time to put your club in the front of people’s minds with a compelling ex-member campaign.
This is tip number 10 in a series to celebrate GGFit’s 15 years in business. Stay tuned for more, or read the series here.
We’ve been talking to lots of clubs about ex-member campaigns lately. Many businesses haven’t done much with ex-member data since re-opening post-pandemic. There are almost certainly some big improvements that you’ve made since then, or since those members left, so tell them what’s changed.
The ex-member database is a vastly under-utilized resource at many clubs. We find that most ex-members (over 50%) are not currently exercising, and they all know your club, so asking them to re-join will yield results, and ROI is clear compared to trying to recruit new members.
