Great member retention is only really possible with great staff. There are lots of strategies, tools, and systems that help, but without good people, they are just not as effective.
A whole chapter is dedicated to people in the book Stick Around (strategies to keep your gym members motivated). Staff is also a recurring theme discussed by many guests on the YourDreamGym podcast, and is often prioritised above certain equipment, spaces, or types of gym.
Motivating and inspiring staff is also one of the hardest nuts to crack, in any industry. There’s a wealth of articles on this across the internet, so we’re going to focus on three key areas that you can look at in your business, that will help with your member retention.
