I’ve been thinking a lot about motivation over the holiday season, reading articles and listening to podcasts from inside and outside the fitness industry. Conversations with clients, partners, and trusted advisors feed and reinforce my thoughts on this, so here they are.
I’m talking primarily about motivation to be active, or to be healthier, of course.
It’s worth noting that behaviour change is very difficult, particularly when it comes to being active. It’s becoming more difficult too. Fast food or anything else we need can be delivered on demand to our door, while TV or social media sticks us to our couches, and AI is doing more of our actual thinking of us, while we sleep less. I’m not sure if we’re turning into the human characters in the film WALL-E, being softened up so that we can’t fight the Terminators.
So, behaviour change is difficult… we need more support and more motivation, to combat the evil kangaroos driving us towards an early grave.
