Some positive fitness industry numbers announced this week in the Leisure DB State of the UK Fitness Industry Report.
The Headlines... 15.9% penetration, over 7,000 gyms, and 10.7 million members.
There was lots of positive talk of health and pivots, yet some of the rhetoric around the report was still stuck in the past, particularly with respect to engagement and retention, and AI. We’ll cover the former in this article, leaving the latter to the experts.
People have more choice than ever when it comes to improving their health and fitness, which is both a blessing and a curse. As more clubs open, they compete with each other for the same members, via more channels, creating more churn as members chop and change.
