Introduction: A New Focus for the Fitness Industry
With industry bodies pushing to increase engagement in physical activity beyond 20%, the fitness industry must ask itself: Are we focusing on the right strategies to reach the majority?
While some operator’s memberships are diversifying to include GP services and specialist health checks, these options often come at a premium, leaving many behind.
If the goal is truly to improve public health, we need a more inclusive approach—one that extends beyond the 15% currently engaged in fitness facilities and reaches the broader population looking to improve their health.
 |
