How Personal Trainers Can Grow Their Business with HealthSeeker Strategies

Expanding a PT business typically requires higher paying clients or longer working hours. 

Another way is to resonate with a broader audience through HealthSeeker strategies, which focus on engaging the 85% of the population who are not currently members of gyms or health clubs. 

By tailoring your services to meet the needs of these individuals, you can unlock a largely untapped market and establish a thriving, inclusive business model. It also talks to a lot of good PT’s core values of helping people with their long-term health, rather than a quick fix weight loss goal.

This article was originally published in FitPro. Click here to check out their other great resources and education. 

Boost Member Retention: The Power of Group Exercise for New Joiners

Looking for new ways of getting your new members to stick around longer? Group exercise could be the key.  

This article explores why group fitness classes are a game changer for retention and offers practical strategies to engage with more of your new members.

Onboarding focus

While onboarding often focuses on individual inductions, integrating group exercise into the process can significantly boost engagement and retention.

It may not be easy – many popular classes are full, and the timetable can be a bone of contention with members trying to book, so staff might avoid exacerbating the issues. But you have to work on the harder stuff to get greater success.

Class members stay longer; an average of 2 extra months

But most operators know that class members stay longer. Our research shows that booking a class is as effective as, or more effective than an induction at increasing engagement. 

Members who attend at least one class in their first month make 1-2 more first month visits (FMVs) than those who don’t attend any classes, and they will stay around 2 months longer on average.