How to increase induction percentage with limited staff – have everyone deliver them?
If you read this blog regularly, you’ll know we encourage ‘inductions’ for new and returning members in order to improve early engagement, visits, habit building, and ultimately member retention. The question of who should deliver this important appointment came up at a recent workshop, and sparked an interesting discussion.
What’s an induction called?
Before we get into the discussion, and possibly some controversial hot water, let’s talk about the ‘induction’. This term is often used in the fitness industry, but more and more clubs are quite rightly using different names for this appointment, such as Activation, Welcome session, Step 1, Consultation. All have their merits, and we honestly believe anything other than ‘induction’ is a good name.
What’s in an induction?