Bigwave Marketing partners with GGFit to develop the HealthSeekers brand and national programmes

Bigwave Marketing has announced a partnership with GGFit to lead the branding and marketing development of HealthSeekers, a coaching-led approach designed to help leisure operators and health clubs engage people who want to live healthier lives but do not identify with traditional gym models.

Initially appointed to support operator-level marketing, Bigwave’s role has evolved to include the creation of the HealthSeekers brand identity, product concepts, and campaign frameworks that can be applied consistently across multiple sites while allowing for local delivery.

photo credit: Halfpoint on iStock

GGFit Launches First National HealthSeekers Accelerator Programme to Redefine Community Health and Wellbeing

-PRESS RELEASE-

GGFit has announced the launch of the HealthSeekers Accelerator Programme, a national early-adopter initiative designed to help leisure operators and health clubs across the UK engage people who want to live healthier lives but do not identify as traditional gym members.

Launching this month [January], the programme represents a shift in how public and independent leisure providers approach community health and wellbeing. Rather than relying on membership-led models, HealthSeekers focuses on coaching-led health services, and uses more inclusive messaging to remove the barriers people associate with gyms.

Health, Data, and Collaboration

The HealthSeekers mission is to unite operators, coaches and local communities in a shared movement for better health. Working alongside leisure operators, local authorities and wellbeing innovators, the programme develops a growing network of community wellbeing hubs that empower people to live healthier, longer lives. At the same time, it will collate data based evidence to build operator confidence and health service ambition.

photo credit: Vitaly Gariev @silverkblack on Unsplash