Bigwave Marketing partners with GGFit to develop the HealthSeekers brand and national programmes

Bigwave Marketing has announced a partnership with GGFit to lead the branding and marketing development of HealthSeekers, a coaching-led approach designed to help leisure operators and health clubs engage people who want to live healthier lives but do not identify with traditional gym models.

Initially appointed to support operator-level marketing, Bigwave’s role has evolved to include the creation of the HealthSeekers brand identity, product concepts, and campaign frameworks that can be applied consistently across multiple sites while allowing for local delivery.

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