Friday, 1 May 2009

How can a personal trainer make more money while their clients pay less?

It sounds like a conundrum, however it is possible for personal trainers to take less money from their clients, and yet increase their own revenue. Do you know how? A simple answer is to work longer hours, but there is a way of doing the same amount of work, charging each client less, and making more money.

Let’s say as a PT you see 5 clients per day, 5 days per week for £50 per 1 hour session (to keep the maths simple). That’s 25 sessions per week, making £1,250 each week.

Here’s how to make up to another £500 each week. Firstly, you need to find out more about the systems in the gym and work out how to monitor your members performance, and how to e-mail or text them from those systems.
The secret is to see each client less often, but contact them more regularly with feedback on their workouts, and charge them a little more.
Starting with 5 weekly clients, explain that you’ll see them every two weeks instead of every week. However, in between PT sessions, you’ll monitor their workouts and send them a motivational mail, tips, and inspiration. Charge £70 per session with the value added feedback included. Each client is now paying £70 every 2 weeks, instead of £100.
Now you can gradually double your client base, and increase the value of your PT, while clients pay less. Eventually, you could have 50 clients every 2 weeks, charging £70 per session, making £1,750 each week!

Note that the feedback is the most important part and something that you should set time aside for (probably at the start of the day). You might spend 10-15 mins each morning looking at a client report and adding a personal note to your template, but making sure that the client gets the text or e-mail from you via the system is crucial.

The better the system you work with, the more feedback you can give, and the more you can charge. This could range from “You’ve worked out 4 times this week, well done” to “You’ve improved your Perfomance Index on cardio by 5%, and lifted an extra 1,500kgs with your legs today, keep up the good work!”

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