Articles, ideas and initiatives to help improve member retention in the health club industry. Our aim is to help people to be fitter and healthier. To achieve this, we work with fitness clubs to get your members to stick around longer.
Thursday, 31 May 2012
How will you Fight the Summer Slump?
Are you prepared to fight the summer slump?
The recent hot weather in the UK is causing club attendance to drop, and the massive sporting summer which is around the corner is more likely to compound rather than reverse this effect. It would be great if the Olympics generated a load of newly motivated members, but in reality, we need to go the extra yard to keep them.
Friday, 25 May 2012
BHF Canary Wharf Jog 2012
The British Heart Foundation Canary Wharf Jog this week was a complete contrast to
the Tower jog back at the start of May. The sun had been beating down on London
for a couple of days, and by 6:30pm on Wednesday evening, the Tower lined
streets of Canary Wharf were at least a little shady, but still very hot indeed.
The weather brought a good turnout of runners, with well
over 1,000 people taking part.
Wednesday, 16 May 2012
BHF Tower of London Jog 2012
For the first time in recent memory (we’ve run the Tower Jog every year since 2004) a grey, stormy day faced us last Wednesday. The downpour that drenched us as we made our way to the Tower did not make running in a moat an appealing prospect! Umbrellas for sale outside the tube station were proving as popular as Boris Johnson had been a week before.
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