The Perfect Health Club

In an infinite universe, where everything's possible, there's a gym somewhere that has reached its member capacity. All the equipment is being utilised all the time, and the layout is such that members can switch between exercises with minimum waiting and fuss. The only time that new members can join is when existing members move out of the area (which they rarely do, as the club is so good), or die (which they hardly ever do, as they're all so fit!)

Of course, there are plans to expand

Do gym members need rewards?

We've been interested by the furore created by news that Tesco plan to use face-scan technology to target ads at petrol stations. The tech is not new, and the concept does not bother us; after all, you’ll see much more targeted ads on your web-browser every time you look.

Nevertheless, this started us thinking about loyalty and customer rewards in other industries. What rewards do you enjoy? What is it about the service, experience, or product you receive from your favourite brand that makes you want to shout about it from the rooftops, or just tell all your friends?