Is our attrition good?

Part of the GGFaqs series: We’ve had a few questions asking if a club’s member attrition (rate of dropout) is good, and this is always an interesting topic for discussion. What most operators want to know is whether they are better than average…

Attrition rate is defined as:
The average number of members per thousand who cancel every month.

Firstly, there’s always some debate as to whether attrition is relevant. Attrition is a good measure because you can look at it regularly (say monthly) and get a gauge on performance. However, it can also be affected or skewed by a good sales month, as this increases the total members used to calculate the attrition percentage.

BeatBoxing in Wokingham - Getting more people active

Wokingham is regularly voted as one of the best/healthiest/happiest places to live, but over the last month, we've been a lot more active. This is thanks to MyJourney, a great initiative that has its roots back in pilot schemes that ran in South London a few years ago. The inspirational and brilliant Dr William Bird and team at Intelligent Health are behind the project.

Social Media for retention?

We've been really surprised by discussions and questions* at LIW and other events over the last couple of weeks about social media about how clubs should use social media for retention. 

Social Media is a useful marketing tool for clubs looking to engage and interact more with members, and while it is possible to run targeted social media marketing campaigns, sending targeted retention messages is practically impossible, and certainly not as cost effective as sms, email or direct mail.

LIW 2014 - highlights

This year’s Leisure Industry Week is smaller again, having moved to hall 1 at the NEC, with a few companies noticeably absent from the exhibition, and other industry players not attending even for meetings.

For GGFit, it is still one of the key events in the Leisure Industry calendar, bringing key partners, customers and prospects together for a ‘week’ to network, connect, share ideas, and do business. One thing is clear,