Surviving COVID 19 in the Fitness Industry with Guy Griffiths | Conversations with ClubRight

We joined Wayne Heath on the ClubRight podcast last week to discuss surviving and thriving in the fitness industry

Amongst other things, we talk about

• taking payments or not, and giving members a choice
• turning cancellations into feedback opportunities
• key communications for the industry at the moment
• email, follow up with calls, sms, post
• re-opening process and plans
• what should your systems do to help you out of lockdown
• working harder to retain digital members, learning about them
• new business models

Find out more about ClubRight here.

Managing Member Payments in Lockdown - Webinar

Our latest 20 minute webinar talks about the different options for taking member payments while your physical club is closed.

We also discuss what happens in month 2, how to manage payments once clubs re-open, and reference Eric B & Rakim.

Who you gonna call? Gym Owner Monthly Article

The phone has become such a vital part of our lives, we sometimes need reminding where it started. Your members might have an app (or several) that track their fitness, enable them to book classes, stay in touch with their PT, or receive a reminder about their next appointment. But did you know you can also make and receive phone calls?

Despite privacy concerns and worries over app addiction, the fitness industry is racing along on the wave of social media and internet, particularly for sales and marketing, but also for member engagement. In September 2017, the average person scrolled through 300 feet of social feed per day [socialmediaweek], which is the same size as the Statue of Liberty. (The article talks about engagement in a faster flowing social stream). I’m a big fan of technology, and have published some compelling case studies showing the positive effect of apps and software on member retention. But I want to show you that we shouldn’t forget the old methods too.

Fitness Business Survival & Minimising Cancellations

The global fitness industry has taken a massive hit from COVID-19. But health and fitness are now trending keywords, and everyone is talking about being more active, from Boris Johnson to Joe Wicks. If you’re ready, being a gym owner or personal trainer is about to become the new astronaut - one of the best jobs ever!

Gyms have had to close their doors, but the transition to online digital solutions is incredible. The industry was slowly heading in this direction, but now our hand has been forced, and we’re adapting quickly to change. At the same time as adopting tech solutions, we also need to keep a positive mindset, be more kind, and talk more.

Membership sales focus is out of the window. Now is the time to work harder than ever on your member retention. Here are 3 tips for fitness business survival and coming out the other side fighting fit with as many members as possible.