Here's the Elevate session that Guy chaired earlier this month with Andy Glover (Places Leisure), David Hopkins (Proinsight Mystery Shopping), Paul Roberts (MyCustomerLens) and Lucy Findlay (Elevate)
It was a great session with lots of learning for all.
Why is feedback so important? Andy talked about immediacy, expectations, prioritisation, and mindset at Places, and discussed their brilliant response rate to member surveys.
David explained how compliance and brand are as important as the process for a lot of Proinsight clients.
Paul said that succesful companies are now listening more, not only to customers, but to staff, prospects, and ex-members.
With emotions driving more behaviour, its more important than ever to be close to your key stakeholders - members and staff.
Feel free to add any more questions you have in the comments...
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