Articles, ideas and initiatives to help improve member retention in the health club industry. Our aim is to help people to be fitter and healthier. To achieve this, we work with fitness clubs to get your members to stick around longer.
Wednesday, 9 November 2022
Gym Membership Sales Ideas - Nov 22
September member sales weren’t as good as many clubs hoped. If you’re holding out for redemption in January, you need to think again.
Using Digital & Tech to Augment Reduced Staffing Levels
Staffing is one of the big issues in the fitness industry. It has always been difficult to recruit and retain staff, but it has become harder post-pandemic.
We’ve discussed this in previous articles, but lately, there is more focus and debate on operating with reduced staff, or even no-staff gyms.
The best member retention rates are created through staff interaction, but if you’re having to work with a smaller team, there are still ways to maintain good member retention.
Staff leaving
The furlough scheme in the UK helped keep some staff during lockdowns, but many top fitness instructors and PTs took the opportunity to set up their own businesses, sometimes taking members with them. Some realised that they could make more money with less effort by delivering parcels or fast food. Others re-trained for careers outside fitness.
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