September member sales weren’t as good as many clubs hoped. If you’re holding out for redemption in January, you need to think again.
2023 is the year to focus more on retention (we would say that!), but if you want to talk sales for a minute, here’s a tip.
January is (traditionally) a busy time in the fitness industry. Many clubs will have a new member joining offer, when you could actually double your joining fees, and still have a good sales month.
This year, why not beat the rush and get your brand in front of members by joining the smart clubs… Run an offer through December rather than January. Hit your ex-members and all your leads and prospects with a limited-time deal (join by 31 December). Those who join early in December get more from the deal than those who join last minute.
The deal depends on your club, demographic, previous membership, etc. But getting new members through the door in December is a great way of bagging more sales, even if they perhaps don’t pay until January. Maybe they get next December free of charge (too) if they’re still members then.
Follow-up on engagement and a hard closeout after Christmas, from 27 to 31 Dec. Historically, Boxing Day can be a good day for online membership sales (post-feast fitness commitment), and New Year’s Eve is a Saturday this year.
Think of it as the opposite of sales sandbagging. Get the new members in before the end of 2023, and you won’t need to drop your prices in the New Year.
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