A new prospect walks into your club saying they’ve just visited your competitor around the corner [or that they’re thinking about leaving that club to join you].
What’s your first response?
Don’t put them down… big them up!
Think of one of your competitors USPs and compliment it.
Articles, ideas and initiatives to help improve member retention in the health club industry. Our aim is to help people to be fitter and healthier. To achieve this, we work with fitness clubs to get your members to stick around longer.
Friday, 6 January 2023
Wednesday, 4 January 2023
3 Steps to Get MEMBER RETENTION Right in 2023
Simple starters to improve retention and get more members to stick around
Retention will be one of the key differentiators in 2023. We ran several workshops last month for forward-thinking clubs who want to thrive this year and get their members to stick around longer. Sales is naturally a big focus in January, but if you get your new members off to the best start, you’ll reap rewards down the line.
These are the first three tips in a series to celebrate GGFit’s 15 years in business. Stay tuned for more
1. Sell Retention
Incorporate your retention activities and actions into your sales process. Tell your new members what they get as new joiners, what you’ll do to motivate them, what is expected of them, and start with why.
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