The more we explore the relationship between retention and education in health and fitness clubs, the clearer it becomes that they are deeply intertwined. In fact, a well-educated member is not only more likely to stay committed but also more engaged in their fitness journey.
As well as training, developing, and progressing staff, you need to educate your members on a wide range of topics, which helps with retention for both members and staff.
Staff Education - Technical and Soft Skills
Most staff have technical skills through training, whether a level 1, 2, 3, etc fitness instructor, or lifeguard qualifications, which have mandatory and regular updates to maintain safety standards.
