Retention Mastery: scalr Welcomes Guy Griffiths to Drive Innovation and Growth

In a strategic move to fuel growth, fitness software startup scalr has strengthened its advisory board by welcoming Guy Griffiths, founder of GGFit, a renowned expert in retention strategies.

This partnership combines vast expertise in retention and predictive behaviour analytics with data intelligence, offering gym operators an opportunity to leverage new insights for improving member engagement.

Michael Theodore, co-founder of scalr, says: "Our proprietary algorithm predicts individual member behaviours, allowing operators to spot early habit changes. This enables proactive interventions that can make the difference between disengagement and renewed commitment.

Noas Saghir, Guy Griffiths, and Michael Theodore

“Having Guy, one of the world’s leading retention specialists officially join our team as is really exciting. Combining our technology with the knowledge that he’s accumulated over the last 20 years in this industry gives our customers the best possible chance of supercharging their member engagement and retention.”

scalr partners with fitness facilities globally, promoting health and wellness through its trailblazing software. By harnessing behavioural analytics, scalr helps reduce member churn and extend the lifespan of memberships. Great not only for the health of the individuals but also for the bottom line of the operator. 

Guy Griffiths adds: "Member retention remains ongoing challenge for gyms. If we could collectively extend each member’s stay by just one month, the industry would see exponential growth. But achieving this requires more than just wishful thinking.

"By combining scalr’s technological solutions with real-world experience, we offer a powerful proposition for improving member retention. I’m excited to contribute to developing new methods that help people stay on track with their health and fitness journeys. This aligns with my core purpose of getting members to stick around longer, but also linking with my latest mission of engaging and supporting HealthSeekers.” 

Boosting Retention with Education: Empower Your Staff and Your Members

The more we explore the relationship between retention and education in health and fitness clubs, the clearer it becomes that they are deeply intertwined. In fact, a well-educated member is not only more likely to stay committed but also more engaged in their fitness journey.

As well as training, developing, and progressing staff, you need to educate your members on a wide range of topics, which helps with retention for both members and staff.

Staff Education - Technical and Soft Skills

Most staff have technical skills through training, whether a level 1, 2, 3, etc fitness instructor, or lifeguard qualifications, which have mandatory and regular updates to maintain safety standards.