In a strategic move to fuel growth, fitness software startup scalr has strengthened its advisory board by welcoming Guy Griffiths, founder of GGFit, a renowned expert in retention strategies.
This partnership combines vast expertise in retention and predictive behaviour analytics with data intelligence, offering gym operators an opportunity to leverage new insights for improving member engagement.
Michael Theodore, co-founder of scalr, says: "Our proprietary algorithm predicts individual member behaviours, allowing operators to spot early habit changes. This enables proactive interventions that can make the difference between disengagement and renewed commitment.
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| Noas Saghir, Guy Griffiths, and Michael Theodore |
“Having Guy, one of the world’s leading retention specialists officially join our team as is really exciting. Combining our technology with the knowledge that he’s accumulated over the last 20 years in this industry gives our customers the best possible chance of supercharging their member engagement and retention.”
scalr partners with fitness facilities globally, promoting health and wellness through its trailblazing software. By harnessing behavioural analytics, scalr helps reduce member churn and extend the lifespan of memberships. Great not only for the health of the individuals but also for the bottom line of the operator.
Guy Griffiths adds: "Member retention remains ongoing challenge for gyms. If we could collectively extend each member’s stay by just one month, the industry would see exponential growth. But achieving this requires more than just wishful thinking.
"By combining scalr’s technological solutions with real-world experience, we offer a powerful proposition for improving member retention. I’m excited to contribute to developing new methods that help people stay on track with their health and fitness journeys. This aligns with my core purpose of getting members to stick around longer, but also linking with my latest mission of engaging and supporting HealthSeekers.”
About scalr
scalr increases member longevity in the fitness industry.
The software is powered by their proprietary algorithm that interprets and predicts individual member behaviours. Using this technology, they can instantly identify even the slightest shifts in member behaviours and engage with them at the right time. Fitness clubs are seeing member retention increase up to 12% after a few months, with specific members increasing their attendance and engagement by up to 300%.
Our fitness clubs are at the heart of improving health and wellness within communities across the world, and it’s paramount that we support them with technology that makes a genuine difference for both their members and their business.
About Guy Griffiths
Guy founded GGFit in 2008 with a mission to improve health and fitness, by working with clubs on member retention strategies. Clients range from large trusts to independents, boutique clubs, franchises, and budget chains.
HealthSeekers is a movement to support more people and increase reach with health coaching through existing staff and technology in fitness facilities.
He co-founded The Collective in 2019, and hosts the YourDreamGym podcast
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